Branding: Uptown Candy
Are you ready for a super-fabulous top secret project reveal? All you Oklahoma City peeps – go ahead and call your dentists because Uptown Candy is coming to town.
A few years ago my sister-in-law and her husband came to me with the concept of doing an upscale kids’ clothing store called Uptown Kids here in OKC. They’d been working closely with local architect Rand Elliott of Elliott & Associates who had designed their buildout and they needed me to handle the branding. It ended up being a fantastic project, and the store recently celebrated their third anniversary. It’s been a great run for them and I’m happy to have participated in it.
So. When they came to me again a few months ago about a new concept they’re doing, I was totally on board. But when they told me that it’s a candy store? Well, color me happy because this project is a dream come true. I’m happy to present the brand board for Uptown Candy, launching this fall in Classen Curve. We wanted it to be complimentary to the subway themes present in the original Uptown Kids branding but with a much more whimsical twist. I had a blast designing all of the different patterns and elements, and I can’t wait to show you how they’ll all play out on the packaging. YES, YOU GUYS – ALL THE PACKAGING!!!! <—- (excited designer)
The interior structure is a colorful sibling to the all black-and-white interior of neighboring Uptown Kids and was fabulously designed (of course) by Elliott & Associates. Both stores connect inside, and there’ll be a big revolving lollipop in the center of the candy space. Did you read that? A GIANT REVOLVING LOLLIPOP. YES.
And the paint swatches that we reviewed earlier this week guarantee that the real thing will be just as vibrant as the rendering.
The grand opening won’t be for a few more weeks, but in the meantime you can check out their social media. And as always, I’ll be posting sneak peeks on Instagram. Because I just can’t help myself when I get excited about a project. 🙂
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