Branding: Straw & Spoon | Carlton Landing
It’s Tuesday, which means the worst of the week is over thanks to Labor Day. On Friday, we drove down to Carlton Landing by way of the pediatrician since Jude was complaining about his ear hurting. No use in suffering all weekend with an ear infection, so it was off to the ped Simon went. One script for penicillin later and we were on the road. It ended up being a four hour trip (twice as long as it normally takes) thanks to holiday traffic as well as a horrific wreck that left us all silent and sad for the rest of the trip into CL.
Our dear friends Rita & Dave came down with their kiddos; Rita participated in the pop-up shops on Saturday morning with her gorgeous colorful paintings. I don’t even know that I saw Jude all day Saturday; he was out campaigning for mayor of life with all the other neighbor kids, which is the best thing ever about Carlton Landing.
One of the projects I’ve been working on for the summer is designing the branding for the new snowcone stand at CL. Happily named Straw & Spoon it’s located in the cutest little vintage camper down by the dock. I’m finishing up the new website for them so you’ll be able to purchase tees and other fun goodies from their shop. I’m particularly in love with how the tops turned out.
We also had custom buttons made for all members of the Sweet Tooth Society (their frequent buyer loyalty program) to go along with the official membership card.
This one is definitely a fan, despite all evidence to the contrary. He is such a funny little baby – I have never seen such a suspicious kid in all my life. He ran like a wild banshee all weekend long although he was not happy about going down to the lake itself. He’s iffy about that water. He was covered in sunscreen and the curly hair was particularly magnifique in the humidity.
Other than shooting pics of the snowcone stand and perusing Rita’s wares, we sat on the swing and ate every ten minutes while mindlessly surfing Labor Day sales on our iPhones. I brought enough cookies to feed an army and they were gone by noon on Saturday which was unfortunate because it meant we had to go two whole days WITHOUT cookies. A crime for sure.
Dinner at the fish shack, followed by more porch sittin’. A far cry from last year’s chaos over septic issues! What a difference a couple of summers make; when we first moved in, there were less than 50 houses. At the end of our third summer and there are over 100 homes built and more people that I don’t know now than I do. Our view of the lake itself is starting to shrink as the empty lots around us are now filled (which we knew would happen). It’s exciting to see the constant growth and change of our favorite little getaway.
Then on Monday before we left, it was like the End of Summer Rallying Cry: all the dads were out on the porches, hosing them down, scrubbing the patio furniture, cleaning away any cobwebs and dust. Summer is over and it’s time to prepare for the season’s change. I love these subtle (and not-so-subtle) transitions – it would be so boring without the reminder that every period of time is brief and fleeting.
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