When I first launched my Etsy shop back in January of 2011, I didn’t have a 100% firm grasp on what my brand – my visual identity –  was. Understanding and identifying my own personal style has never been the problem; it’s been identifying how to attract the kind of customer that really got my […]

A few weeks back, we were planning our family vacation and the conversation went something like this: Me: “If we go to Colorado on August 1st, the airfare is less expensive and the flight schedule is fantastic.” Simon: “Ok. Are you sure you want to go somewhere again so close to Stationery Academy?” Me (naive […]

I am swimming in a sea of happiness right now in the glorious white-sand-land of Pensacola. Stationery Academybegins tonight!   Going on this trip completely alone is the first time I can remember doing that in roughly 8 years. And when I mean alone, I mean truly solely alone. College Me (who I still secretly […]

I’m leaving on a jet plane this morning for lovely sunny Pensacola Beach. The Stationery Academy begins tomorrow and I couldn’t be more excited!  I’ve got a couple of posts in the works and I can’t wait to share more about what we’ll be talking about this week. Check out more about the Stationery Academy […]